Media Evolution – Ten Megatrends

💄✨ Status… Moi? Status and Beauty—the Power Couple in the Digital Age.

Today (Feb 13, 2025) I had the pleasure of presenting at Näringslivets Hus in Stockholm, at an event arranged…

NRWC Conference 2024 in Helsingborg: Affective Atmospheres in Retail

I and my colleague Hossain Shahriar  presented about affective atmospheres  at the Nordic Retail and Wholesale Conference (NRWC) 2024…

FEKIS 2024 “Conflict Market” Presentation and Panel Debate

At FEKIS, the national and annual conference for business and management schools in Sweden, I was invited to present…

ACR2024 Paris; Gangs, Climate Change and Spatial Inclusion

At the annual ACR (Association of Consumer Research) in Paris I held three presentations connected to my research. (1)…

Way Out West, Skate Garden, Gothenburg: “Sportification and Sportswashing”

Spoke at the Skate Gardenon  the great festival Way Out West in Gothenburg, Aug, 2024, about our research on…

APACR 2024, Bali, Indonesia: Rage of the subaltern

Bali! Indonesia! Asa-pacific Association for Consumer Research 2024! I presented about the pop- and consumer culture connected to Swedish…

The Swedish Parliament ‘parties’ dining room’ May 2024: Normskifte- The think tank for circular societies.

First time in the Swedish Riksdagshuset. Presented to 6 out of the Swedish parliament’s 8 parties about “real normative…

ACLU 2024 Conflict Market: The case of Swedish gangfluencers

The 13’th of May 2024, i was invited to talk at the ACLU seminar series at the department of…

Brandcamp 2024, Obergurgl, Austria: Rethinking “Coolness”!

Me and Professor Jacob Östberg, Stockholm Business School, presented at Brand Camp 6, hosted by University of Innsbrück in…

CITY FUTURES AND AI at Vinge’s Jubilee

At the acclaimed lawfirm Vinge’s 40-year Jubilee in Malmö the 15’th of November 2023, I, together with dreamteam  Christian…

HOW TO TRANSFORM THE CROWDS! At TetraPak ‘s “Science and Innovation Talk”

At TetraPak’s annual “Science and Innovation Talk” 19’th of October 2023 in Lund, I spoke about how consumer trends…

TECHTOPIA AND FUTURE CONSUMPTION at Ideon Innovation Jubilee

At the “Ideon Innovation Day” and Ideon Science Park’s 40-year jubilee May 31’st 2023, I had the honor (together…

REGIONAL FUTURES & TREND WORKSHOP- Gothenburg City Region

Revisiting “Gothenburg City Region” for the fourth time, with excellent Gitte Caous as cicerone, I talked about macro- and…

Livsmedelsdagarna, Tylösand / Stockholm 10 Sep 2020

The Postpandemic Consumer: Industry Forum Retail Day 4 Nov 2020, Stockholm

Junosoffan: Hållbara konsumtionsmönster i kölvattnet av Corona

Corona har helt klart väckt nya perspektiv i klimatdebatten. Att vi drastiskt konsumerar annorlunda är bra för miljön men…

My TEDx Talk on “How Consumption Promotes Political Visions” January 2019

Trends in drinking culture

At the Swedish liquor and wine supplier association SVL’s 20 year anniversary 14’th of November 2018, I spoke about…

The Era of Conflicting Megatrends, Property Expo, Gothenburg, Sep 2018

In this presentation I talk to large real estate companies, investors, politicians and retailers about conflicting megatrends in society  that…

“The Future Political Role of Brands” Kindred Group Summit, Milan, Italy, May 2018

What responsibility does a brand have in the larger society? How can brands in historically stigmatized and “problematic” industries…

The Garden Conference 2017, “The Neogreen Revolution”

At this conference the 24’th of October, in Linköping, Sweden, I spoke to a broad audience ranging from the Swedish Ministry of Agriculture…

Livsmedelsforum 2017- Aktuell Hållbarhet “The Art of Selling Sustainable Food”

At Livsmedelsforum 2017 the 19’th of October in Malmö, I talked about the “Art of selling sustainable food” but more…

AdDay 2017: “From Consumer to Activist,” May 11, Stockholm

At the bizzy wizzy AdDay, for Sweden’s various brand owners to meet and get inspired, I spoke about the interesting…

Malmö Näringslivsgala 2017: “Malmöberättelser och Brytningspunkterna”

Malmö city has and is going through major shifts and changes, not least as we speak. The stories about…

Keynote at “Is there a Future for the Future?”, New York, USA, May 2016

For the second year I was invited to speak as keynote at the Swedish-American Executive Women’s Forum. 2016 the theme…

“The Comeback of Craft”, Vaasa, Finland, March 2016

The 15’Th of March, at Loftet, in Vaasa, Finland, I spoke about how shifts in consumer society  led to the…

O’Learys Trademark Event, Tolvan, Tele2 Arena, Stockholm, March 2016

At “Tolv Stockholm” and Tele 2 Arena, I spoke about the attraction of brands and consumer trends in food and beverage.

On “the Nexus of Consumer flows and City Concentrism”, Västerås, March, 2016

The 9th of March I spoke in Västerås, Sweden, about the nexus of consumer flows and the mistaken death-sentence of…

2 x Almedalen

At the Swedish Mecka of “politics-meets-PR-meets-rosé wine-mingeling” forum, namely Almedalen, I will this year be part of two panels. The…

The Interest Compass- May 2015, Stockholm

At the annual publisher forum held by Tidsam in Stockholm, I spoke about the survey I was part of…

The Magic City Core- May 2015 Kristianstad, Sweden

At the annual forum of “Swedish City Centres”, this year in Kristianstad, I talked about the the concentrism of consumer…

London, Keynote at BVCA Forum: “Men and Women in Finance- Shifting the Balance” 19 May 2015

At the British Private Equity & Venture Capital Association (BVCA) Forum at Ham Yard Hotel in London I was invited as Keynote…

Formuesdagen 2014, Oslo: Philanthropy and Future Consumption.

Humbled by great company (e.g. Open Society Foundations) I talked in Oslo to Formuesforvaltnings clients, about possible future philanthropic…

HD Sydsvenskan Fekt14, Malmö: News, Advertising and Consumption

How does political consumption effect the consumer experience of editorial and advertorial context?

“The Changing Consumer Landscape”, Burenstamdagen, Stockholm

Speaking about what’s going on in the consumer cultural landscape, in the company of Henrik Mittelman and Alexander Bard…

“The Neogreen Movement”, SPP Sustainability Event, Stockholm

Speaking about the need to take seriously small, seemingly trivial, movements, as they can grow rapidly (for good and…

“The Future Media Consumer”, Magazine Day, Oslo

Bonniers, Egmont, and Aller invited their customers for a great day with balloons, hors d’oeuvres, popcorn and drinks at…

“Rurbanization and The Neogreen Consumer”, 250 Möjligheter, Jönköping

Thisl conference problematizes urbanization as fact and discourse; that 250 of the Swedish municipalities are losing their young (18-25…

“Gröna Idéer”, Dunkers Kulturhus, Helsingborg

What characterizes today’s and the future’s consumer? What is s/he occupied with, locally and globally, and how does this…

“New Cultural Complexity Challenging Old Communication Models”, Stockholm Media Week

At the 10 year anniversary of Stockholm Media Week I have been invited to speak about how communication and…

The New Green Consumer Society: Trivector, Grand Hotel, Lund

At Trivector’s (a well reputed consultancy firm in the field of traffic and transportation) yearly future seminar I had…

“The New Action Heroes in a Globalizing World”-Forsman & Bodenfors- Gothenburg

This evening I spoke at the great location of Hagabion (an old, authentic, alternative indie-cinema) in Gothenburg, during a…

“Consumer Society and the New Capitalism”, Sveriges Kommunikatörer, Malmö

I spoke to the community of “Svenska Kommunikatörer” about the forces (called “Capitalism Generation 4”, “Social Capitalism” etc) behind…

The New Action Heroes- at AddVenture MINC, Malmö

At AddVenture I talked about how the paradigm shift following upon the enduring financial crisis and climate warnings calls…

Uncomfortable Panel Debate with Melker Andersson, 24 Sep 2013

“Food guides reluctant star” Sydsvenskan writes about the panel debate (“Fem i Tre” arranged by Sydsvenska dagbladet) where Melker…

Talking about Foodies- Livsmedelsdagarna, Tylösand

Is the growing “Foodie Culture” (the global middle class movement of food enthusiasts interested in advanced cooking and eating)…

The Sustainable Consumer- Kalmar Promotion 16 Aug 2013

Rapidus panel debate about Malmö’s future

Eurovision 2013, Emporia shopping mall. What does such things mean to a city like Malmö? See film at Rapidus…

Women in a changing Consumer Society- Allerdagarna, Oct 2012, Stockholm, Gothenburg, Malmö

At the Aller days (an Aller Media event) I talk about the woman in the changing consumer society. Women’s…

Global Consumer Society Megatrends- Metso Tissue Seminar, Karlstad, 20 Sept 2012

Metso is a global supplier of technology and services to customers in the process industries, including mining, construction, pulp…

Executive Women Conference in New York 3’d of May

Keynote speaker about “Trends you Can’t Ignore” at the Swedish-American Chamber of Commerce Executive Women Conference 2012, “Women Leaders…

Social Trends- Imagepartners Network, 20 April 2012 Helsingborg

Imagepartners Advertisers Network/ Pyramid, “Social Trends you can’t ignore”, Helsingborg, Sweden 20 April 2012

Foodies, Cosmopolitans and Robinsons

Kalmar Region Inspiration Day for the Destination Industry. Spoke about “ Foodies, Robinsons, Cosmopolitans and other Mega Trends in…

“Ethical Consumption” Fair Trade Conference, Stockholm, March 2011

Speaking about how consumer experience the notion of ethical consumption, how they follow it, or don’t, and why not.

Fashiontalk 2012 at Fashionweek Stockholm

Fashiontalk 2012, Mercedes Benz Fashion Week, Stockholm, 2’nd of Feb 2012 http://www.axtalk.se/design/inbjudan-fashion-talks-2012/ Talked about how the Fashion System by definition…

Ten Social Trends. Growth Gotland, Visby Nov 2011

Interesting event at which to speak about anti-growth trends! Had to defend this stance in the  panel debate afterwards…

“Consumer Trends and The Future” at Axel Johnson Executive Summit

Talked about future consumer trends at Axel Johnson AB’s yearly executive summit. Will we live in the air in…

“Consumer trends” Sep 2011, Gdansk, Poland

Tillväxtakademin- “Consumer Trends” in Gdansk, Poland, Sep 2011

Filmed “Megatrends in Consumer Society”, Dunkers Kulturhus, Helsingborg , May 2011

Talked about ten general megatrends in consumer society to the meny members of the southern swedish marketing federation. YouTube…

“Global Trends” at Swedish Chamber of Commerce, London, April 2011

Speaking to the high profile network of the Swedish-British Chamber of Commerce in London, about global trends in consumer…