ICR 2024, Malaga: Consumer Resistance and Acceptance of Sportswashing in the Western Digital Sphere
Is it not weird that there are not more global protests against sportswashing then there is? Hossain Shahriar and Andrea Lucarelli presented our research on “sportswashing” and the absence of consumer resistance (or should we say activism?) at the 12’th Eiasm Interpretive Consumer Research Workshop, Malaga, Spain, April 17’th-19’th, 2024. Ongoing research but there will be papers published here in the near future.
