Ethics of Consumption and Brand Resistance

Article in “Journal of Consumer Culture” about what makes a brand more or less ethically legitimate to consumers.

Ulver-Sneistrup, S., Askegaard, S, and D B, Kristensen (2011) “The new Work Ethics of Consumption and the Paradox of Mundane Brand Resistance” Journal of Consumer Culture 11(2) July, p. 215 – 238