Branded Retail Experience and ‘Homeyness’

Article published in “Advances in Consumer Research” vol. 38. Elaborates on the experience of ‘homeyness’ in everyday grocery shopping among Swedish female consumers-

Ulver-Sneistrup, S och  Ulf Johansson (2010), “Exploring the Everyday Branded Retail Experience-The Consumer Quest for ‘Homeyness’ in Branded Grocery Stores”, in Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research (