Market Evolution and Coproductive Nerd Cultures

Since a year back me and my colleagues at Lund University, together with a network of international affiliates, run a talked-about research project on the evolution of markets from a consumer culture and market system perspective. We interview, observe, photograph, collect diaries and hang out with all kinds of actors (media actors, bloggers, brand producers, suppliers, consumers, shop owners, etc) involved in various passionate communities (popularly speaking habituated by consumer “nerds” who often know more about a company’s products than the company itself does). If you know of some interesting “nerds” or emerging markets please let me know. We are always curious.