Sofia Ulver

Market Evolution and Coproductive Nerd Cultures

Since a year back me and my colleagues at Lund University, together with a network of international affiliates, run a talked-about research project on the evolution of markets from a consumer culture and market system perspective. We interview, observe, photograph, collect diaries and hang out with all kinds of actors (media actors, bloggers, brand producers, suppliers, consumers, shop owners, etc) involved in various passionate communities (popularly speaking habituated by consumer “nerds” who often know more about a company’s products than the company itself does). If you know of some interesting “nerds” or emerging markets please let me know. We are always curious.

Women in a changing Consumer Society- Allerdagarna, Oct 2012, Stockholm, Gothenburg, Malmö

At the Aller days (an Aller Media event) I talk about the woman in the changing consumer society. Women’s structural and cultural power is increasing almost all over the world. How does this change consumer trends at a whole and how do these in turn change women (and men)? In the new reinvention of capitalism (what Anatole Kaletsky calls Capitalism Generation 4) the system shift celebrates new values that traditionally have been called “feminine”. Given that Capitalism Generation 3 was of the more “masculine” kind, these new “feminine” (socially constructed, yes indeed) values will change the world.

Talking about Nerd Culture

Sofia Ulver - Nerd Culture

TV4 (Swedish TV) – Efter Tio: Talking about Nerd Culture