HD Sydsvenskan Fekt14, Malmö: News, Advertising and Consumption
How does political consumption effect the consumer experience of editorial and advertorial context?
How does political consumption effect the consumer experience of editorial and advertorial context?
Bonniers, Egmont, and Aller invited their customers for a great day with balloons, hors d’oeuvres, popcorn and drinks at the beautiful Egmont building in Oslo. I spoke about societal fragmentation, cooperative culture and the need for new ways to create “camp fire” moments for consumers.