Sofia Ulver

HD Sydsvenskan Fekt14, Malmö: News, Advertising and Consumption

How does political consumption effect the consumer experience of editorial and advertorial context?

“The Future Media Consumer”, Magazine Day, Oslo

Bonniers, Egmont, and Aller invited their customers for a great day with balloons, hors d’oeuvres, popcorn and drinks at the beautiful Egmont building in Oslo. I spoke about societal fragmentation, cooperative culture and the need for new ways to create “camp fire” moments for consumers.