“The Comeback of Craft”, Vaasa, Finland, March 2016
The 15’Th of March, at Loftet, in Vaasa, Finland, I spoke about how shifts in consumer society led to the comeback of craft consumption and production, as well as consumption and production of craft…in other words craft prosumption. If industrial society alienated us from our own nature, postindustrial society welcomes us back to terroir (the soil), boisoir (the forrest), and merrior (the water). It may be involved in new processes, new flows, and it may be embraced by contemporary desires of postindustrial capitalism, but the craft is nevertheless at the core. Or rather; is the core.