Status movements- Published in European Journal of Marketing 2014
In an economically polarizing world (Piketty 2013), with a growing “precariat” (Standing 2011), previously middle-class consumers around the world increasingly experience that their status position is not as guaranteed as it used to be. This calls for research which explores these experiences of status movement and how it influences consumption. In this article I and Jacob Ostberg set out to do so, and the article is published in European Journal of Marketing 2014 vol 48 (5/6).
| Read it here: | UlverOstberg2014.pdf |