Journal of Marketing Management: “Masculinising Domesticity”
In this JMM published article I and Marcus Klasson examine how men configure their gendered identity in a traditionally feminine domain; the setting of the domestic kitchen. We identify how feminised masculinities are shaped into hegemonic masculinity.
Reference: Klasson, M and Sofia Ulver (2015) “Masculinising Domesticity: An Investigation of Men’s Domestic Foodwork”, Journal of Marketing Management, 31:15-16, 1652-1675
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