Sofia Ulver is a PhD, Consumer researcher and Senior Lecturer at the School of Economics and Business Management, Lund University, Sweden. As a researcher in academia her research critically analyses how consumer culture(s) operate in relation to the market system and social trends in society.
In wider society Sofia is a frequently invited speaker, consultant and analyst concerning social consumer trends and market research. There she translates scientific research into inspiring, entertaining, and most importantly thought-provoking, presentations.
Sofia has access to the latest academic research within the social sciences on one hand, and knowledge about practical business issues on the other. On this web site she shares updated reflections as well as events, previous speeches, and links to her academic research.