Sofia Ulver

The New Green Consumer Society: Trivector, Grand Hotel, Lund

At Trivector’s (a well reputed consultancy firm in the field of traffic and transportation) yearly future seminar I had a great time talking about the new green consumer culture effecting values around individual, public and systems around transport. Accompanies by CEO Christer Ljungberg, other interesting speakers like Fredrik Gertten (you know the guy who was sued by the banana company Dole, and Anders Mildner cultural journalist at Sydsvenskan. Great afternoon!


“The New Action Heroes in a Globalizing World”-Forsman & Bodenfors- Gothenburg

This evening I spoke at the great location of Hagabion (an old, authentic, alternative indie-cinema) in Gothenburg, during a Forsman & Bodenfors (Sweden’s largest and probably most awarded advertising and communication agency) jubilee event. I spoke about the new consumer as an action hero from a local and global perspective and came with global examples of similar ┬áconsumer movements.