“The New Action Heroes in a Globalizing World”-Forsman & Bodenfors- Gothenburg

This evening I spoke at the great location of Hagabion (an old, authentic, alternative indie-cinema) in Gothenburg, during a Forsman & Bodenfors (Sweden’s largest and probably most awarded advertising and communication agency) jubilee event. I spoke about the new consumer as an action hero from a local and global perspective and came with global examples of similar  consumer movements.