Sofia Ulver

AdDay 2017: “From Consumer to Activist,” May 11, Stockholm

At the bizzy wizzy AdDay, for Sweden’s various brand owners to meet and get inspired, I spoke about the interesting shift in roles where both consumers AND companies together become activists. Hence, the market increasingly becomes an arena for political positioning. Where national political parties (unfortunately) fail to influence the globalized world, consumers (unfortunately) have to lean more and more upon other actors to represent them. This is where the new branding paradigm comes in; brands and consumers in a symphonic co-play in political activism.

2 x Almedalen

At the Swedish Mecka of “politics-meets-PR-meets-rosé wine-mingeling” forum, namely Almedalen, I will this year be part of two panels. The first one is about sustainability at SPPs event  Tuesday the 30’Th of June with Sarah McPhee (CEO, SPP), Charlotte Petri Gornitzka (President, SIDA), Casten Almqvist (VD, TV4-Group), Eva Hamilton (Board Pro) and Scandinavia’s swaggiest moderator Henrik Schyffert (critical comedian, producer, TV personality etc). So that’s got to be simultaneously interesting, serious and fun which is a great combination. My introduction will be about the 1) consumer movements as they are right now (political consumption; from boycott to buycott), 2) their critical dimensions (access/owning, market/state, temporary/permanent, anonymous/personal, climate urgency/climate skepticism, political/apolitical, neocommunity/individualism, flexibility/inconvenience)  and 3) the challenges in consumer culture from policy makers’ point of view (increase symbolic and economic value).

The other event is car2go’s exciting panel on Wednesday the 1’st of July on  about the future for urban transport and mobility. In the larger consumer cultural transformation towards immaterialism–or in other words from stuff (products) to experience (services)–what does the future bear in terms of sustainability and consumer engagement in relation to the collective change of preference in terms of ownership? Is it just a question of access vs owning? Or is it again more a question of what one sees as important to own? Namely;  the story of accessing and sharing as symbol for being the New Citizen ConsumerThe possibility for the consumer to mediate a compelling story about this, and thereby own the symbol of being a planet-conscious yet urban “accesser” rather than resource-wasting product owner, is one of the most critical dimensions in future consumer culture.

Welcome!

Formuesdagen 2014, Oslo: Philanthropy and Future Consumption.

Humbled by great company (e.g. Open Society Foundations) I talked in Oslo to Formuesforvaltnings clients, about possible future philanthropic and political consumption. In the movie below you can find my speech at 2.01 and twenty minutes forward.

“The Changing Consumer Landscape”, Burenstamdagen, Stockholm

Speaking about what’s going on in the consumer cultural landscape, in the company of Henrik Mittelman and Alexander Bard among others. What’s bubbling and what’s not? What is the future consumer culture like in relation to investments and capital? The various talks during this day will result in a Burenstam edited anthology on trends in 2015.

“The Neogreen Movement”, SPP Sustainability Event, Stockholm

Speaking about the need to take seriously small, seemingly trivial, movements, as they can grow rapidly (for good and for bad). SPP (pension fund asset managers) take sustainability issues extremely seriously and work hard and diligently to create resonance throughout the industry and among their customers. Storebrand CEO Odd Arild Grefstad, SPP CEO Sarah McPhee, and SPP Director of Investment Staffan Hansén all held very inspiring and hope-infusing speeches about the need for sustainable investment. I’M A FAN!

“Rurbanization and The Neogreen Consumer”, 250 Möjligheter, Jönköping

Thisl conference problematizes urbanization as fact and discourse; that 250 of the Swedish municipalities are losing their young (18-25 years) inhabitants to the cities. Is this urbanization an inevitable and unstoppable fate inherent in a globalized market economy? Can we see other tendencies? This day I will talk about the “neogreen consumer” as an example of such tendencies. Even if s/he doesn’t stop the powerful forces of urbanization the neogreen consumer successively nuances and directs new positive attention towards rural and “rurban” life.

“Gröna Idéer”, Dunkers Kulturhus, Helsingborg

What characterizes today’s and the future’s consumer? What is s/he occupied with, locally and globally, and how does this influence the large environmental, social and ethical challenges we are up against?