Sofia Ulver

Trends in drinking culture

At the Swedish liquor and wine supplier association SVL’s 20 year anniversary 14’th of November 2018, I spoke about contemporary, larger ideological movements–the neoblue, the neogreen, and the neobrown–that overlap with very specific consumption patterns in terms of for example drinking cultures. At the picture from the left; @Anna De Geer, CEO @SVL; @ÅsaBritt Hermansson, CEO @Nielsen Sverige, @KeremYazgan, director of communication and sustainability at @Axel Johnson AB; me; @George Soleas, President and CEO for the alcohol monopoly LCBO in Ontario, Canada; @Rolf Cassergren, chairman SVL; @EricaBertilsson, director of sustainability @ArvidNordquist, @KajTörök, director of information and sustainability @MAX burgers, and @SaraNorell, director of assortment and sustainability @Systembolaget. #qualityoverquantity #sustainability #craftconsumer #alcoholfree #lessalcohol #socialresponsibility #systembolaget #suschoice #susfood

The Garden Conference 2017, “The Neogreen Revolution”

At this conference the 24’th of October, in Linköping, Sweden, I spoke to a broad audience ranging from the Swedish Ministry of Agriculture and University deans and professors, to farmers from all over Sweden, about the neoprene revolution and how it has influenced the way consumers in an increasing way live and breath sustainability. I also talked about the “wild turn” in food consumption and how it has created a coalescence between  kitchen and nature/garden.

SVT, Swedish Television: New Year Special “The Consumer Year 2015!”

For an hour I, Professor Per Kristensson and comedian Karin Adelsköld talk about what the consumer year 2015 will look like. Biometric gadgets, eccentric exercise forms, authentic food and exclusive membership clubs are on the agenda. The best part was that Tareq, the popular TV chef, cooked some yummy food for us.