HD Sydsvenskan Fekt14, Malmö: News, Advertising and Consumption

Trends in drinking culture

At the Swedish liquor and wine supplier association SVL’s 20 year anniversary 14’th of November 2018, I spoke about…

The Era of Conflicting Megatrends, Property Expo, Gothenburg, Sep 2018

In this presentation I talk to large real estate companies, investors, politicians and retailers about conflicting megatrends in society  that…

“The Future Political Role of Brands” Kindred Group Summit, Milan, Italy, May 2018

What responsibility does a brand have in the larger society? How can brands in historically stigmatized and “problematic” industries…

The Garden Conference 2017, “The Neogreen Revolution”

At this conference the 24’th of October, in Linköping, Sweden, I spoke to a broad audience ranging from the Swedish Ministry of Agriculture…

Livsmedelsforum 2017- Aktuell Hållbarhet “The Art of Selling Sustainable Food”

At Livsmedelsforum 2017 the 19’th of October in Malmö, I talked about the “Art of selling sustainable food” but more…

AdDay 2017: “From Consumer to Activist,” May 11, Stockholm

At the bizzy wizzy AdDay, for Sweden’s various brand owners to meet and get inspired, I spoke about the interesting…

Malmö Näringslivsgala 2017: “Malmöberättelser och Brytningspunkterna”

Malmö city has and is going through major shifts and changes, not least as we speak. The stories about…

Keynote at “Is there a Future for the Future?”, New York, USA, May 2016

For the second year I was invited to speak as keynote at the Swedish-American Executive Women’s Forum. 2016 the theme…

“The Comeback of Craft”, Vaasa, Finland, March 2016

The 15’Th of March, at Loftet, in Vaasa, Finland, I spoke about how shifts in consumer society  led to the…

O’Learys Trademark Event, Tolvan, Tele2 Arena, Stockholm, March 2016

At “Tolv Stockholm” and Tele 2 Arena, I spoke about the attraction of brands and consumer trends in food and beverage.

On “the Nexus of Consumer flows and City Concentrism”, Västerås, March, 2016

The 9th of March I spoke in Västerås, Sweden, about the nexus of consumer flows and the mistaken death-sentence of…

2 x Almedalen

At the Swedish Mecka of “politics-meets-PR-meets-rosé wine-mingeling” forum, namely Almedalen, I will this year be part of two panels. The…

The Interest Compass- May 2015, Stockholm

At the annual publisher forum held by Tidsam in Stockholm, I spoke about the survey I was part of…

The Magic City Core- May 2015 Kristianstad, Sweden

At the annual forum of “Swedish City Centres”, this year in Kristianstad, I talked about the the concentrism of consumer…

London, Keynote at BVCA Forum: “Men and Women in Finance- Shifting the Balance” 19 May 2015

At the British Private Equity & Venture Capital Association (BVCA) Forum at Ham Yard Hotel in London I was invited as Keynote…

Formuesdagen 2014, Oslo: Philanthropy and Future Consumption.

Humbled by great company (e.g. Open Society Foundations) I talked in Oslo to Formuesforvaltnings clients, about possible future philanthropic…

“The Changing Consumer Landscape”, Burenstamdagen, Stockholm

Speaking about what’s going on in the consumer cultural landscape, in the company of Henrik Mittelman and Alexander Bard…

“The Neogreen Movement”, SPP Sustainability Event, Stockholm

Speaking about the need to take seriously small, seemingly trivial, movements, as they can grow rapidly (for good and…

“The Future Media Consumer”, Magazine Day, Oslo

Bonniers, Egmont, and Aller invited their customers for a great day with balloons, hors d’oeuvres, popcorn and drinks at…

“Rurbanization and The Neogreen Consumer”, 250 Möjligheter, Jönköping

Thisl conference problematizes urbanization as fact and discourse; that 250 of the Swedish municipalities are losing their young (18-25…

“Gröna Idéer”, Dunkers Kulturhus, Helsingborg

What characterizes today’s and the future’s consumer? What is s/he occupied with, locally and globally, and how does this…

“New Cultural Complexity Challenging Old Communication Models”, Stockholm Media Week

At the 10 year anniversary of Stockholm Media Week I have been invited to speak about how communication and…

The New Green Consumer Society: Trivector, Grand Hotel, Lund

At Trivector’s (a well reputed consultancy firm in the field of traffic and transportation) yearly future seminar I had…

“The New Action Heroes in a Globalizing World”-Forsman & Bodenfors- Gothenburg

This evening I spoke at the great location of Hagabion (an old, authentic, alternative indie-cinema) in Gothenburg, during a…

“Consumer Society and the New Capitalism”, Sveriges Kommunikatörer, Malmö

I spoke to the community of “Svenska Kommunikatörer” about the forces (called “Capitalism Generation 4”, “Social Capitalism” etc) behind…

The New Action Heroes- at AddVenture MINC, Malmö

At AddVenture I talked about how the paradigm shift following upon the enduring financial crisis and climate warnings calls…

Uncomfortable Panel Debate with Melker Andersson, 24 Sep 2013

“Food guides reluctant star” Sydsvenskan writes about the panel debate (“Fem i Tre” arranged by Sydsvenska dagbladet) where Melker…

Talking about Foodies- Livsmedelsdagarna, Tylösand

Is the growing “Foodie Culture” (the global middle class movement of food enthusiasts interested in advanced cooking and eating)…

The Sustainable Consumer- Kalmar Promotion 16 Aug 2013

Rapidus panel debate about Malmö’s future

Eurovision 2013, Emporia shopping mall. What does such things mean to a city like Malmö? See film at Rapidus…

Women in a changing Consumer Society- Allerdagarna, Oct 2012, Stockholm, Gothenburg, Malmö

At the Aller days (an Aller Media event) I talk about the woman in the changing consumer society. Women’s…

Global Consumer Society Megatrends- Metso Tissue Seminar, Karlstad, 20 Sept 2012

Metso is a global supplier of technology and services to customers in the process industries, including mining, construction, pulp…

Executive Women Conference in New York 3’d of May

Keynote speaker about “Trends you Can’t Ignore” at the Swedish-American Chamber of Commerce Executive Women Conference 2012, “Women Leaders…

Social Trends- Imagepartners Network, 20 April 2012 Helsingborg

Imagepartners Advertisers Network/ Pyramid, “Social Trends you can’t ignore”, Helsingborg, Sweden 20 April 2012

Foodies, Cosmopolitans and Robinsons

Kalmar Region Inspiration Day for the Destination Industry. Spoke about “ Foodies, Robinsons, Cosmopolitans and other Mega Trends in…

“Ethical Consumption” Fair Trade Conference, Stockholm, March 2011

Speaking about how consumer experience the notion of ethical consumption, how they follow it, or don’t, and why not.

Fashiontalk 2012 at Fashionweek Stockholm

Fashiontalk 2012, Mercedes Benz Fashion Week, Stockholm, 2’nd of Feb 2012 http://www.axtalk.se/design/inbjudan-fashion-talks-2012/ Talked about how the Fashion System by definition…

Ten Social Trends. Growth Gotland, Visby Nov 2011

Interesting event at which to speak about anti-growth trends! Had to defend this stance in the  panel debate afterwards…

“Consumer Trends and The Future” at Axel Johnson Executive Summit

Talked about future consumer trends at Axel Johnson AB’s yearly executive summit. Will we live in the air in…

“Consumer trends” Sep 2011, Gdansk, Poland

Tillväxtakademin- “Consumer Trends” in Gdansk, Poland, Sep 2011

Filmed “Megatrends in Consumer Society”, Dunkers Kulturhus, Helsingborg , May 2011

Talked about ten general megatrends in consumer society to the meny members of the southern swedish marketing federation. YouTube…

“Global Trends” at Swedish Chamber of Commerce, London, April 2011

Speaking to the high profile network of the Swedish-British Chamber of Commerce in London, about global trends in consumer…

Media Evolution – Ten Megatrends

Speed speaking on trends to the media crowd in Malmö, at the communication agency Eight, arranged by Media Evolution….

“Experiential Consumption Megatrends” Leader Summit, Destination Industry, Kolmården, Feb 2011

Spoke about megatrends in tourism and experiential consumption to the leaders of the Swedish destination industries, ministers and municipal…

“The Latest Consumer Research” The Tendency Day, China Theatre, Stockholm, Oct 2010

Just got back from the world’s largest consumer research conference, ACR, in USA, and here go through the most…

Filmed “Ten Megatrends” Media Evolution, Malmö, Jan 2011

Speed speaking on trends to the media crowd in Malmö, at the communication agency Eight, arranged by Media Evolution….