“Consumer Society and the New Capitalism”, Sveriges Kommunikatörer, Malmö

I spoke to the community of “Svenska Kommunikatörer” about the forces (called “Capitalism Generation 4”, “Social Capitalism” etc) behind the emerging consumer society we are seeing as manifestations in the upper middle-class lifestyle trends today but which will (or MUST) proliferate to the whole consumer culture if we want to live in an enduring society in the future.