Sofia Ulver

Branded Retail Experience and ‘Homeyness’

Article published in “Advances in Consumer Research” vol. 38. Elaborates on the experience of ‘homeyness’ in everyday grocery shopping among Swedish female consumers-

Ulver-Sneistrup, S och  Ulf Johansson (2010), “Exploring the Everyday Branded Retail Experience-The Consumer Quest for ‘Homeyness’ in Branded Grocery Stores”, in Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research (

Media Evolution – Ten Megatrends

Speed speaking on trends to the media crowd in Malmö, at the communication agency Eight, arranged by Media Evolution.

Link to Mediaevolution

“Experiential Consumption Megatrends” Leader Summit, Destination Industry, Kolmården, Feb 2011

Spoke about megatrends in tourism and experiential consumption to the leaders of the Swedish destination industries, ministers and municipal policy makers. Followed by a an always energetic Johan Ronnestam.